Prospect Markets

Symbol: MKT.V
Market Cap: $19.05M
Purpose: Raise Awareness, Open Market Buying
Sector: Technology
Summary:

Prospect Prediction Markets Inc. is a Canadian software and technology company specializing in sports prediction markets and fan engagement platforms. Its core offering is a blockchain-based system built on the Avalanche blockchain, enabling sports fans to participate in transparent, real-time, free-to-play prediction markets across various sporting events. The platform emphasizes interactivity, competition, and gamified experiences through a proprietary ranking-style algorithm that ensures secure, auditable outcomes without traditional wagering. Beyond sports, the company commercializes technologies in green tech, such as the MintCarbon.io platform for minting carbon offsets into non-fungible tokens (NFTs), artificial intelligence applications, and tokenization services via subsidiaries like First Carbon Corp. and DeepMarkit AI Corp. Operating in the application software and internet services segments, Prospect Prediction Markets Inc. serves the intersection of blockchain, sports entertainment, and digital asset ecosystems. Founded in 2007 and headquartered in Calgary, Alberta, it focuses on innovative tech solutions for enhanced user participation and digital asset management.

Data pulled: 2026-07-28 13:52

Investor Highlights:

Regulated US Entry, Backed by the Best in the Business
Prospect’s US launch runs through a CFTC-regulated exchange and clearinghouse via our partnership backed by Crypto.com, the same proven path chosen by DraftKings, FanDuel, and Underdog. It is the fastest, most credible route into the world’s largest prediction markets opportunity.

A Public Vehicle for the Fastest-Growing Segment of Finance
Listed on the TSXV (MKT), Prospect offers investors rare public-market exposure to prediction markets, a category that processed over $50 billion in a single month in June 2026 and is forecast by industry analysts to surpass $1 trillion in annual trading volume by 2030.

Built for Sports, Positioned Across the Value Chain
Sports now drive the overwhelming majority of prediction market volume, and Prospect is purpose-built for it, targeting a Q3 2026 launch ahead of the NFL and NBA seasons. Through agreements spanning both distribution and market making, Prospect is positioned across both the customer and liquidity layers of the regulated US market.

Management:
Johnny Chen, Founder & Chief Executive Officer

Johnny Chen is the Founder and CEO of Prospect Markets and brings over a decade of experience in the capital markets and across institutional equity sales and trading. He has held senior roles at leading investment banks including BMO Capital Markets, Stifel Nicolaus Canada, and Raymond James, advising institutional investors, supporting equity financings, and working closely with trading and execution teams. He is a Chartered Financial Analyst (CFA) and Professional Engineer (P.Eng.), with a background that combines capital markets expertise with engineering, technology, and digital assets. He began his journey in crypto in 2016 as a student at Stanford University and later Co-Founded Prospect Labs in 2020, a blockchain-based fantasy sports company that licensed fantasy sports software, related intellectual property, brand assets, and business operations to Prospect Markets.